Clarity for products that should convert better

Teardowns and lessons that show what to remove so users act faster and conversion finally makes sense.

Big Brews

Digital Product

Nov 28, 2025

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8 min read

The Productized Solopreneur System

How to turn your service into a product that consistently attracts clients.

Product Strategy

Jan 30, 2026

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7 min read

Netflix's $45B Couch-Rotting Machine

How removing one decision made them billions (and how to steal it).

Product Strategy

The 5-Minute Rule That's Killing Your Revenue

Jan 23, 2026

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9 min read

The 5-Minute Rule That's Killing Your Revenue

How to remove friction using 4 science-backed principles.

Product Strategy

Jan 16, 2026

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7 min read

I Changed My Subscribe Page 20 Times in 2025

Here's why commitment beats optimization (and how to finally pick one direction)

Product Strategy

How this $500B AI Company Converts in 30 Seconds (And Why Your Product Doesn't)

Jan 9, 2026

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8 min read

How this $500B AI Company Converts in 30 Seconds (And Why Your Product Doesn't)

Most products don't have a conversion problem. They have a first-win problem.

Product Strategy

How to Stop Failing at User Conversion (Real Onboarding Teardown)

Jan 2, 2026

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8 min read

How to Stop Failing at User Conversion (Real Onboarding Teardown)

I grabbed a random product and simplified their onboarding flow in half. Here's the visual breakdown showing you what's killing conversions and how to fix it.

Product Strategy

Dec 26, 2025

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9 min read

Your 10-Second Conversion Checklist

A simple, science-backed gut check to see if someone understands your product in the first 10 seconds, and what to cut when they don’t.

Product Strategy

Stop Adding Features. Start Removing Friction

Dec 19, 2025

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9 min read

Stop Adding Features. Start Removing Friction

Why Hick's Law proves that simplicity converts better than feature lists, and how to apply it to your product or service.

Product Strategy

How Pain Convinces People to Buy Your Product

Dec 12, 2025

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9 min read

How Pain Convinces People to Buy Your Product

Most solopreneurs solve problems no one feels this week. Anchor your product to one sharp, recent pain to increase signups and revenue.

Clarity for products that should convert better

Big Brews

The Productized Solopreneur System

Netflix's $45B Couch-Rotting Machine

The 5-Minute Rule That's Killing Your Revenue

I Changed My Subscribe Page 20 Times in 2025

How this $500B AI Company Converts in 30 Seconds (And Why Your Product Doesn't)

How to Stop Failing at User Conversion (Real Onboarding Teardown)

Your 10-Second Conversion Checklist

Stop Adding Features. Start Removing Friction

How Pain Convinces People to Buy Your Product

Product Potion