For the founders who want to build and market their own thing

One real move backed by psychology (because that never changes) per week for you to steal.

Latest

Early Traction

Jul 31, 2026

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2 min read

He "Did Nothing" for Years and Still Built a $42K/Month Business

The psychology (and patience) behind a solo founder who let search intent do the selling.

Behavioral Design

Jul 24, 2026

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2 min read

Strava's Free Trial Screen That Doesn't Smell Like Bullshit

The psychology behind why people bail on free trials, and the one screen that fixes it.

Behavioral Design

Jul 17, 2026

•

2 min read

Kleo's $62K MRR Had Nothing To Do With The Product

The distribution move worth stealing when you have zero audience.

Behavioral Design

Jul 10, 2026

•

2 min read

Five Things This Indie Founder's Website Gets Right

Copy them this week if your own page isn't pulling its weight.

Early Traction

Jul 31, 2026

•

2 min read

He "Did Nothing" for Years and Still Built a $42K/Month Business

The psychology (and patience) behind a solo founder who let search intent do the selling.

Behavioral Design

Jul 24, 2026

•

2 min read

Strava's Free Trial Screen That Doesn't Smell Like Bullshit

The psychology behind why people bail on free trials, and the one screen that fixes it.

Behavioral Design

Jul 17, 2026

•

2 min read

Kleo's $62K MRR Had Nothing To Do With The Product

The distribution move worth stealing when you have zero audience.

Behavioral Design

Jul 10, 2026

•

2 min read

Five Things This Indie Founder's Website Gets Right

Copy them this week if your own page isn't pulling its weight.

Early Traction

Jul 3, 2026

•

3 min read

Marketing your product is easy: She made $511 in 16 days

Distribution doesn't have to be complicated. Here's the pattern to steal.

Product Strategy

Jun 26, 2026

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2 min read

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

The UX psychology behind Acorns' cancel screen. And what solo founders can steal from it today.

Product Strategy

Jun 19, 2026

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2 min read

When Should Your Product Have a Longer Onboarding?

Short onboarding isn't always better. Here's the one question that tells you which one you actually need.

Creator Growth

Jun 12, 2026

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2 min read

The AI System Running My Brand on 10 Hours a Week

I'm a systems builder to a fault, so much that I strategize and build instead of ship. This time the system worked.

For the founders who want to build and market their own thing

Latest

He "Did Nothing" for Years and Still Built a $42K/Month Business

Strava's Free Trial Screen That Doesn't Smell Like Bullshit

Kleo's $62K MRR Had Nothing To Do With The Product

Five Things This Indie Founder's Website Gets Right

He "Did Nothing" for Years and Still Built a $42K/Month Business

Strava's Free Trial Screen That Doesn't Smell Like Bullshit

Kleo's $62K MRR Had Nothing To Do With The Product

Five Things This Indie Founder's Website Gets Right

Marketing your product is easy: She made $511 in 16 days

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

When Should Your Product Have a Longer Onboarding?

The AI System Running My Brand on 10 Hours a Week

Product Potion